About me

Hello, here is Lisha. I’m a cross-disciplinary designer and visual storyteller, weaving together UI/UX expertise, accessibility insights, and multicultural experiences into thoughtful, human-centred design.

Through fun, visual narratives, I love sharing ideas that connect both emotion and logic — the heart and the mind.

My articles are little gifts: lessons I wish I’d known earlier, and notes I’m leaving for my future self. I hope they resonate with fellow designers and offer a spark of guidance to those just starting out.

With over 12 years of experience across startups, in-house teams, and consultancies around the world, I bring a deep curiosity, a love of learning, and a passion for creating meaningful work to everything I do.

My design philosophy

  • “Simplicity with depth”

    Design is a blend of clarity and complexity, where every detail serves the larger purpose.

  • Design beyond the average

    In the age of AI and big data, anyone can generate average designs. The true value of design lies in the unique observations and creativity that shape something special—just as high-end brands stand apart from the crowd.

  • Adaptability is the future

    As design becomes more personalised, interfaces will allow individuals to customise their experiences, much like how we’re interacting with AI today—making design not just functional but a personal reflection.

  • Customer and user at the heart

    The core of design lies in understanding and reflecting the user’s journey, values, and needs. Every design decision is grounded in creating meaningful connections and experiences that resonate with the customer.

  • Cross-disciplinary integration

    Knowledge from areas like accessibility, visual design, content design, design systems, and business design is woven into my work to create comprehensive, innovative solutions.

  • Transparency and collaboration

    Clear communication and honesty with clients and teams are essential to building successful designs.

  • Practicality meets aesthetics

    Every design decision balances both form and function to serve the larger goal.

  • Lasting value

    I believe in designs that provide deep understanding and long-term relevance, ensuring they stand the test of time.