HiFive Identity

In 2018 April, Futurice decided to set up a new internal team named HiFive. I volunteered with a service designer, Yang Zou, to create the HiFive visual identity.

The idea of the HiFive Logo is that:

1. We use bold colours in the design to represent the high energy level in HiFive tribe.
2. The colourfulness means that individual team member has different personalities and strengths. Colours merging into each other means that we care and support each other.
3. The geometric shapes together become Hi5!, which is the name of the tribe. After creating the visual identity, we also design stickers, t-shirts and presentation template accordingly. We are glad that the HiFive members love the design.